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Municipal Sustainability Forum . . . Welcome to our Free Webinar



Join us live online Thursday April 23th at 9 AM PT - 10 AM MT - 11 AM CT - 12 Noon ET
To hear Katherine Johnson, President, Johnson Consulting Group

Many municipalities and organizations across the country are frustrated with utilities' reluctance to support energy efficiency and renewable energy programs. Promoting Renewable Energy Strategies is counter-intuitive to utility mindset. Utilities of all types focus on bottom line issues including keeping the lights on/ system reliability, optimizing generation and distribution resources, and cost-effectively generating "profit" or positive rate of return for customers/shareholders/citizens.

Katherine Johnson has worked with utilities for more than 20 years to address these issues. During this presentation you will learn how renewable energy and energy efficiency strategies can help utilities accomplish all of these goals including how:

  • renewable energy and energy efficiency solutions can help generate a "positive" rate of return for utilities and can offer a financing/revenue stream
  • renewable energy solutions and solar cities can enhance system reliability (make communities resource resilient)
  • renewable energy expands utility's options
  • renewable energy reduces the cost of compliance with federal, state, and local regulations and addresses issues raised in the Clean Energy Act 111(d)


  • The "magic words" to convince utility decision-makers
  • New mandatory requirements in states, ERS, others
  • Emerging new federal codes and standards
  • Examples and evidence from a new study from Harvard Law

About the presenter . . .

Dr. Katherine Johnson is President of Johnson Consulting Group, a woman-owned strategic marketing firm specializing in the energy efficiency field. Katherine specializes in energy efficiency program design and evaluation and has completed more than 100 comprehensive program evaluations for both electric and natural gas utilities. She has also conducted marketing analysis activities to determine technical and market potential for a variety of energy efficient technologies. She has a Masters in Business Administration from Rollins College with concentrations in Marketing and Finance, an undergraduate degree in Business-Journalism from Indiana University. She has completed her doctoral dissertation for a Doctorate in Business Administration from the University of Southern Queensland, Australia. She currently serves as the Chair of the Utility Advisory Board for her hometown municipal utility in Winter Park, FL

This webinar is free for anyone in government, utilities, universities, related organizations and Municipal Sustainability Forum Members.

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If you have any questions or problems please call me.

Looking forward to seeing you there.

Sierra Dall
President & CEO
Municipal Sustainability Forum

Who We Are
Municipal Sustainability Forum is a connecting point where cities, towns, utilities, universities, consultants and industry professionals meet online to explore the latest renewable energy solutions and to collaborate on how to further green economic development.

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